Website Shortcuts
Partner Webcasts – Watch the most recent video
Partner Meeting General Info – Info for March 25-26 2019 in Austin.
Partner Directory – List of partners with their email addresses
Partner Resources
These are videos and documents for you to view and read as part of your Wizard of Ads Partnership.
We will be uploading new files as they become available.
Videos
Selling Customers Their Way 33:42min
The Newsmakers by Dean Rotbart (11 videos)
Epiphany Interview 3:41min
Pendulum in Action 07/2013
Pendulum in Action 05/2013
Pendulum in Action 03/2013
Pendulum in Action 01/2013
Pendulum in Action 11/2012
Pendulum in Action 09/18/2012
Clear Channel Pendulum 2005 60:47min
Transformational Journeys 59:11min
Synergistic Co-workers (6 Videos)
The Pendulum (77:11 min Video)
A Radio Ink Exclusive 10/3/2011
The Wizard of Ads Academy (11 videos)
Ad Writing 101 (12 Videos)
Secret Formulas School of Advertising (4 Videos)
Most Common Mistakes in Advertising (37:33 min Video)
Polaris Pointers (15 Videos)
Interactive Ad Writing (10 Videos)
1998 C-NBC Interview
1998 Message to Sales Managers
1997 Portland Area Radio Council Seminar
Books
The Wizard of Ads Trilogy
Thought Particles
Accidental Magic – The First 16 Chapters: More Details
Sundown in Muskogee
Audio
Branding Blog 02/10/2012
Branding Blog 08/16/2011
Monday Morning Radio Interview
Advertising in America (64 Tracks)
Radio Ad Examples (3 Tracks)
Talk of the Town Interview 30:27 min
Rick Dees Interviews Roy H. Williams 17:22 min
Common Sense Marketing 1995 2 hrs
1991 Overcoming Objections
Uncensored Phone Interview
Other Documents:
WoA Uncovery 16 Step Process (Keynote / Doc by Craig Arthur)
WoA Marketing Compass Presentation (Keynote / PP by Craig Arthur example vid here)
WoA Process Flow Chart 2018 for Uncovery (PDF by Stephen Semple)
Inclusive Communication By Design (Keynote / PP / MP3 files) 12 minute talk you can present.
SEO Study by SEMRUSH, 2017 Important Factors (55 page PDF article)
Important Factors of SEO. SEMRUSH (JPEG graphic)
Intro to WoA Partners by Stephen Semple (5 page PDF download)
Strategy Presentation Template by Stephen Semple (Keynote File) and a PowerPoint Version Here
8 Most Common Mistakes in Planning a Persuasive Event by Morty Silber (2 page PDF download)
CEO Perspective by Morty Silber (1 page PDF download)
Radio Ink Wizard of Ads Column Archive
Partner Success Stories (11 page Word Doc from 2013)
Calculating the Ad Budget (2 page PDF download)
The APE Advertising Performance Equation: (12 page PDF download)
How Advertising is Changing (2 page PDF download)
How to Measure the Strength of a Brand
Rules to Remember When Conducting a Public Opinion Survey
The back door to Advertising (3 page PDF download from Young Money 03/99)
Past Wizard of Ads LIVE Webcasts
03/14/2016 – Lot’s o Spots
02/8/2016 – Ad improvement questions answered
01/11/2016 – Remarkable Recruitment Ads
12/14/2015 – We Believe Statements
11/9/2015 – Don’t Quit your Daydream
10/12/2015 – 8 Radio Questions & Josef Albers
09/14/2015 – How the Internet Has Changed Us
08/10/2015 – Identity Hooks
07/13/2015 – Dentist Day
06/08/2015 – Dictionary of the Cognoscenti
05/11/2015 – How to Make a Ton of Money in Advertising in 10 Not-Easy Steps
04/13/2015 – The Goettl Flashlight
03/09/2015 – The Story of Mike Rowe
02/09/2015 – The Thunderbolt Kid
01/12/2015 – Reality Hooks
12/08/2014 – La-Z-Boy Copy edits
11/10/2014 – Benefit Stacking
10/13/2014 – Digital Media and Online Video
09/08/2014 – Selling the Story
08/11/2014 – Social Media
07/14/2014 – Perfect Alignment
06/09/2014 – How to Sell Upscale Products and Services
05/12/2014 – Magical Sounds
04/14/2014 – Portals
03/10/2014 – Hidden Compartments
02/10/2014 – The Turtleneck
01/13/2014 – Changing Media Landscape
12/09/2013 – Looking at the Truth
11/11/2013 – Evocative Words
10/14/2013 – How to Write Direct Response Ads
09/09/2013 – Mr. Earl Gray HVAC
08/12/2013 – The Attention Span Myth
07/08/2013 – Featured Items
06/10/2013 – The People of Wal-Mart
05/13/2013 – Writing Classified Ads
04/08/2013 – Calculating the APE
03/11/2013 – How to Buy Word of Mouth
02/11/2013 – Brandable Chunks
01/14/2013 – No More Ad Speak
12/10/2012 – Big Bag of Dried Beans
11/12/2012 – Cirques du Soleil
10/08/2012 – Bad Hair Day
09/10/2012 – Pendulum Preview
08/13/2012 – A 25 Year Secret Revealed
07/09/2012 – The Power of Perspective
06/11/2012 – What’s the Big Idea?
05/14/2012 – The Truth About Advertising
04/09/2012 – Motivational Interviewing
03/12/2012 – Clear Communication
02/13/2012 – Storytelling Part 2
01/09/2012 – Radio Roy
12/12/2011 – How Soon Will Your Ads Start Working?
11/14/2011 – Storytelling
10/10/2011 – A Study of Adventure
09/12/2011 – Style Guides
07/18/2011 – The First
PRIVATE PARTNER ONLY FILES
Do not Share these files, for your eyes and ears only!
Craig on How to Conduct a One Day Consult (or Uncovery) Word Doc Posted on 10/5/2016
Wizard Dictionary PDF Posted 07/31/2015
Wizard Academy Flyover Video Posted 07/20/2015
Message Integration Word Doc – Posted 07/20/2015
How to Get a Fantastic Logo From 99 Designs Video Posted 07/20/2015
WA Aerial Video Posted 07/20/2015
New Wizard of Ads Logos Zipped file Posted 07/17/2015
The Magic Word that Melts all Fear Posted: 06/17/2014
Frequency With PPM Posted: 06/17/2014
Allan Topher Uncovery Video
Wes Schaeffer Uncovery Video
Mac McIntosh Uncovery Video
Larry Bloodworth Uncovery Video
New Partner Compendium PDF
Sample Uncoveries (5 audio files)
Getting Up Front Clarity 66:55 min
The First Polaris Partner
Wizard of Ads Partner Training CD (12 Tracks)
Williams Marketing Staff Training 1999
Wizard of Ads Star Logo Vector
Presentations:
AdTalks V4 Let’s Create an Ad Campaign (Seattle 2018 Magic Dozen) Origin Stories, Character Diamond, We Believe, Brandable Chunks, First Ad
AdTalks V3 Let’s Create an Ad Campaign (Austin 2018 AdTalks) Origin Stories, Character Diamond, We Believe, Brandable Chunks, First Ad
AdTalks V2 PowerPoint 2017 – We Believe Statements, Brandable Chunks, Origin Story PowerPoint Posted 8/29/2017
AdTalks V1 Create an Ad Campaign (Nashville AdTalks)
Lift Off – ZIP Archive (614 MB)
Wizard Words ZIP Archive (24 MB)
How to Sell Upscale Products and Services ZIP Archive (734 MB)
Storytelling ZIP Archive (452 MB)
Partner PowerPoints Master ZIP Archive (197 MB)
The Cost of Customer Acquisition ZIP Archive (67 MB)
Past Partner Broadcasts
January 21, 2019
November 19, 2018
October 15th, 2018
July 16th, 2018
June 18th, 2018
May 21, 2018
April 16th, 2018
March 26th, 2018
February 19th, 2018
January 15th, 2018
December 18th, 2017
November 20th, 2017
October 16th, 2017
September 18th, 2017
July 14th, 2017
June 19th, 2017
May 15th, 2017
April 17th, 2017
February 20th, 2017
January 16th, 2017
December 19th, 2016
November 21st, 2016
October 17th, 2016
September 19th, 2016
August 15th, 2016
July 18th, 2016
June 20th, 2016
May 16th, 2016
April 18, 2016
February 15, 2016
January 18, 2016
December 21, 2015
November 16, 2015
October 19, 2015
September 21, 2015
July 20, 2015
June 15, 2015
May 22,2015
March 16, 2015
February 16, 2015
January 19, 2015
December 15, 2014
November 17, 2014
October 20, 2014
September 22, 2014
August 18, 2014
July 21, 2014
June 16, 2014
May 19, 2014
April 21, 2014
March 17, 2014
January 20, 2014
December 16, 2013
November 18, 2013
October 21, 2013
August 19, 2013
July 15, 2013
June 17, 2013
May 20, 2013
April 15, 2013
March 18, 2013
February 18, 2013
January 21, 2013
December 17, 2012
November 19, 2012
October 15, 2012
September 17, 2012
August 20, 2012
July 16, 2012
June 18, 2012
May 21, 2012
April 16, 2012
March 19, 2012
January 16, 2012
December 19, 2011
November 21, 2011
October 17, 2011
September 19, 2011
August 15, 2011
July 18, 2011
June 20, 2011
May 16, 2011
