Partner Meeting


This will be a 2 day event August 21 – 22 (Monday – Tuesday) 2017.
Please arrive by 8:30am on Monday (when the venue opens its doors).
The workshop session begins at 9AM with our attendees but you may need to fight like crazy for parking downtown. You don’t want the business owners who you’re going to be guiding to arrive before you do (not a great look). So I’d start hunting for parking at 8am in order to park and get into Cafe Lula by 8:30.


Cafe Lula in Nashville Tennessee. We’re going to be in one of the best places on the planet to watch a once-in-a-lifetime solar eclipse.

We’ve rented the entire cafe which is situated adjacent to the historic Ryman Auditorium. If you’re looking for parking then anywhere near the Ryman is a good place to be.

Cafe Lula at Ryman Auditorium
116 5th Ave N
Nashville, TN 37219

Note: Tim & Dee Miles are our partners on the ground to help make this a fantastic event. They’re putting tremendous time & effort into helping roll out the welcome mat for us.

Day by Day:

Each day has a specific purpose:

  • Monday August 21st, Partners and Business Owners: AdTalks Workshop.
    Each of you will be assigned into a group by the home office. Your group will likely consist of a couple WoA partners and a couple business owners. You will work together to move through Roy’s curriculum, and your hand will be guiding the attendee to produce better work than what they draft themselves. So Roy will present a section in front of the room then ask the business owner to create a rough draft. They’ll share it with you in your small group, and you’ll work with them to create something much better than what they started with.

    What you need to be good at doing for your group:
    1: Creating We Believe Statements
    2: Creating Brandable Chunks
    3: Writing a short ad (not media specific).

    For details and a refresher course, simply watch the May 2017 and June 2017 partner videos.

    Here’s what we promised attendees specifically:
    Follow instructions and you’ll leave Nashville with these 3 things:

    1: A document that clearly articulates the values and culture of your company.

    Internally, this will be a tool for the recruitment, inspiration, and management of employees. Externally, it is an important tool for customer bonding.

    2: A list of recurrent themes and phrases for which you and your company will become known.

    You’ll use these on your website and on the telephone, in all your printed materials and in your emails, in conversations with customers, and most certainly in all your advertising.

    3: A master ad script to launch it all.

    This can be tweaked and used as a radio script, a direct-mail letter, an email, an online video script and/or as website copy. Message planning is what we’ll be doing together. What we won’t be doing is media planning.

  • Tuesday August 22nd, Partners: Meeting.
    A condensed partner meeting in just one day.
    The only people attending on Tuesday will be partners. This will resemble a traditional partner meeting but we’ll do it efficiently in a single day so we can invite business owners to Monday.


The home office will be paying for the venue / rental fees / food / drinks. Partners just need to pay their own airfare and hotel.

Obviously hotels are going to be in short supply since so many people will be coming to Nashville to see the eclipse. We’re monitoring the vacancy through via the following search parameters.

Business Owners:

Similar to the Spring AdTalks, we’re going to have tickets for a limited number of business owners to attend the event on Monday. They don’t need to be large companies, we just want people who are ready to grow their business with the right attitude. If somebody is a whiner or a nosepicker let’s skip the invite.

You don’t want to send your existing clients to AdTalks. Per Roy, they’ll likely just ask you to add more partners to their account without offering a raise. The ideal match for AdTalks is a business who doesn’t already have a marketing consultant.

We are not asking business owners to hire us; this isn’t a bait and switch. But after providing fantastic advice and demonstrating immense knowledge, it’s likely some will take the initiative to ask how they can hire us. If you send a business owner to the event and they hire a partner as a result, you’ll receive the 5% matchmaking split on the relationship. We’re tracking this via the promo codes used during purchase of admission.

We are prohibiting marketing professionals from attending — we will not teach marketers how to compete with us.


Partners & potential partners who will be coming, alphabetized by last name.
  • Monica Ballard
  • Gary Bernier (In Process)
  • J.D. Campbell
  • Adam Deatherage
  • Adam Donmoyer +1
  • Joe Hamilton +1
  • Chris Jabas +1
  • A.L.
  • Chris Maddock
  • Tim Miles +1
  • Manley Miller
  • Johnny Molson
  • Peter Nevland +1
  • Anthony Oldham +1
  • Ryan Patrick
  • Gordon Seirup and Leah Ashley (In Process)
  • Stephen Semple +1
  • Jeff Sexton +1
  • Kevin Skaalure +1
  • Mike Slover +1
  • Steve Sorenson +1
  • Josh Stevens
  • Hoots & Thomas +1
  • Mick Torbay
  • Stephen Worden


We’re providing lunch and dinner Monday – Tuesday for everybody who attends. So partners, you’ll eat and drink for free both days. Guest business owners will eat and drink for free on Monday.


Send them to Jake Williams at

If Jake receives some frequently asked questions, he’ll post the answers onto this page.

We’re looking forward to seeing you all there!