This will be a 2 day event February 26 – 27 (Monday – Tuesday) 2018.
Please arrive 8:15am – 8:30am on Monday so we’re ready before our attendees.
Tuesday arrival by 9:00am is fine since we don’t have attendees waiting on us.
We’re going to be at the one and only Wizard Academy in Austin Texas.
16221 Crystal Hills Drive
Austin, TX 78737
Inaugural WoA F—- Up Night
7pm on Sunday, February 25th at Engelbrecht House Courtyard
Not the time for humble bragging. Swap horrifying war stories and laugh at lessons learned the hard way. This fabulous idea brought to you by Tim Miles.
Unofficial After Party
After dinner at the tower on Monday, February 26th, people can go to 400 Rabbits Bar
Partners and attendees who want to keep the party going can get themselves to 400 Rabbits that night. Just buy your own tab and drive safely (Uber is also back in Austin). Gill Wagner (attendee) inspired this extra shindig.
Day by Day:
Each day has a specific purpose:
- February 26, Partners and Business Owners: AdTalks Workshop.
Each of you will be assigned into a group by the home office. Your group will likely consist of a couple WoA partners and a couple business owners. You will work together to move through Roy’s curriculum, and your hand will be guiding the attendee to produce better work than what they draft themselves. So Roy will present a section in front of the room then ask the business owner to create a rough draft. They’ll share it with you in your small group, and you’ll work with them to create something much better than what they started with.
What you need to be good at doing for your group:
1: Creating We Believe Statements
2: Creating Brandable Chunks
3: Writing a short ad (not media specific).
For details and a refresher course, simply watch the May 2017 and June 2017 partner videos.
Here’s what we promised attendees specifically:
Follow instructions and you’ll leave Nashville with these 3 things:
1: A document that clearly articulates the values and culture of your company.
Internally, this will be a tool for the recruitment, inspiration, and management of employees. Externally, it is an important tool for customer bonding.
2: A list of recurrent themes and phrases for which you and your company will become known.
You’ll use these on your website and on the telephone, in all your printed materials and in your emails, in conversations with customers, and most certainly in all your advertising.
3: A master ad script to launch it all.
This can be tweaked and used as a radio script, a direct-mail letter, an email, an online video script and/or as website copy. Message planning is what we’ll be doing together. What we won’t be doing is media planning.
- Tuesday February 27, Partners: Meeting.
A condensed partner meeting in just one day. The only people attending on Tuesday will be partners. This will resemble a traditional partner meeting but we’ll do it efficiently in a single day so we can invite business owners to Monday.
The home office will be paying for the venue / rental fees / food / drinks. Partners just need to pay their own airfare and (in some cases) hotel.
Update for free guest rooms on campus: All of the rooms at the Academy have now been claimed by partners. Invitations went out in order of billings to reward the most active partners, and many were generously donated down the list. At this point if we haven’t directly reached out to you with a room invite then your best bet is to book a hotel (and don’t forget the abundance of cheap and close AirBNB options).
Similar to the earlier AdTalks, we’re going to have tickets for a limited number of business owners to attend the event on Monday. They don’t need to be large companies, we just want people who are ready to grow their business with the right attitude. If somebody is a whiner or a nosepicker let’s skip the invite.
You don’t want to send your existing clients to AdTalks. Per Roy, they’ll likely just ask you to add more partners to their account without offering a raise. The ideal match for AdTalks is a business who doesn’t already have a marketing consultant.
We are not asking business owners to hire us; this isn’t a bait and switch. But after providing fantastic advice and demonstrating immense knowledge, it’s likely some will take the initiative to ask how they can hire us. If you send a business owner to the event and they hire a partner as a result, you’ll receive the 5% matchmaking split on the relationship. We’re tracking this via the promo codes used during purchase of admission.
We are prohibiting marketing professionals from attending — we will not teach marketers how to compete with us.
Ryan Chute (Potential Partner)
Stephen Semple Plus One
Dave Young Plus One
We’re providing lunch and dinner Monday – Tuesday for everybody who attends. So partners, you’ll eat and drink for free both days. Guest business owners will eat and drink for free on Monday.
The 400 Rabbits After Party is buy-your-own-beverage as it’s an unofficial event and we’re keeping it laid back.
Send them to Jake Williams at Director@wizardofads.com
If Jake receives some frequently asked questions, he’ll post the answers onto this page.