Wizard of Ads Academy

This Video Series was original created in 1999 for the promotion of Roy’s second book Secret Formulas of the Wizard of Ads. It was sent out to over 1500 radio stations in the US and Canada.

Unless you still have the old VHS series this is the only place you’ll be able to view these videos.

Enjoy!

1. Side Door into the Brain 21:55 min
2. What is Branding, Really? 18:38 min
3. 6 Tugs of War 65:38 min
4. Philosophy of Ad Writing 26:57 min
5. Ad Writers 7 Choices 26:33 min
6. Beginnings and Endings/Nitro 9:39 min
7. Sacred Cows/ The APE 20:18 min
8. 3 Worlds of Business 11:51 min
9. 12 Most Common Mistakes 50:44 min
10. Calculating the Ad Budget 11:06 min
11. Advanced Ad Writing 13:00 min