The July video includes:
- A preview of the new Wizard of Ads website in progress, and a request for volunteers.
- A reminder to check out http://rhw.com/partner-meeting and book your own hotel room for the October 5th-6th meeting in New Orleans before it’s slim pickings.
- Answers for three excellent partner questions.
- YouTube spots and measurement
- Details on how to estimate share of voice and use the advertising performance equation
- How to determine who should get your time, and who shouldn’t.
- Eight books that will make you a better writer (can you give us 2 more?)
- What we can learn from Trump’s tweets, and a bit of fun.
- Most common mistakes in consulting, and how to avoid them.
