Partner Video July 18th, 2016

The July video includes:

  • A preview of the new Wizard of Ads website in progress, and a request for volunteers.
  • A reminder to check out and book your own hotel room for the October 5th-6th meeting in New Orleans before it’s slim pickings.
  • Answers for three excellent partner questions.
    1. YouTube spots and measurement
    2. Details on how to estimate share of voice and use the advertising performance equation
    3. How to determine who should get your time, and who shouldn’t.
  • Eight books that will make you a better writer (can you give us 2 more?)
  • What we can learn from Trump’s tweets, and a bit of fun.
  • Most common mistakes in consulting, and how to avoid them.