How Roy landed some of his early clients, and how newer partners can do similar.
How clients in home services are growing in a tight labor market.
References to a couple excellent partner books being finished.
Discussion on partner success stories and what we can do with them.
Exactly how to hype and raise expectations without fear that it will bite you later.
Roy breaks down one of his successful campaigns that’s getting news coverage, and what to highlight for your own clients.
A deep dive into repartee with more instruction on how to write it to grab attention.
Elmore Leonard’s 10 rules for writing.