These are videos and documents for you to view and read as part of your Wizard of Ads LIVE Membership.
We will be uploading new files as they become available.
Videos
Selling Customers Their Way 33:42min
The Newsmakers by Dean Rotbart (11 videos)
Epiphany Interview 3:41min
Pendulum in Action 07/2013
Pendulum in Action 05/2013
Pendulum in Action 03/2013
Pendulum in Action 01/2013
Pendulum in Action 11/2012
Pendulum in Action 09/18/2012
Clear Channel Pendulum 2005 60:47min
Transformational Journeys 59:11min
Synergistic Co-workers (6 Videos)
The Pendulum (77:11 min Video)
A Radio Ink Exclusive 10/3/2011
The Wizard of Ads Academy (11 videos)
Ad Writing 101 (12 Videos)
Secret Formulas School of Advertising (4 Videos)
Most Common Mistakes in Advertising (37:33 min Video)
Polaris Pointers (15 Videos)
Interactive Ad Writing (10 Videos)
1998 C-NBC Interview
1998 Message to Sales Managers
1997 Portland Area Radio Council Seminar
Books
The Wizard of Ads Trilogy
Thought Particles
Accidental Magic – The First 16 Chapters: More Details
Sundown in Muskogee
Audio
Branding Blog 02/10/2012
Branding Blog 08/16/2011
Monday Morning Radio Interview
Advertising in America (64 Tracks)
Radio Ad Examples (3 Tracks)
Talk of the Town Interview 30:27 min
Rick Dees Interviews Roy H. Williams 17:22 min
Common Sense Marketing 1995 2 hrs
1991 Overcoming Objections
Uncensored Phone Interview
Other Documents:
Radio Ink Wizard of Ads Column Archive
Calculating the Ad Budget (2 page PDF download)
The APE Advertising Performance Equation: (12 page PDF download)
How Advertising is Changing (2 page PDF download)
How to Measure the Strength of a Brand
Rules to Remember When Conducting a Public Opinion Survey
The back door to Advertising (3 page PDF download from Young Money 03/99)
Past Webcasts
03/14/2016 – Lot’s o Spots
02/8/2016 – Ad improvement questions answered
01/11/2016 – Remarkable Recruitment Ads
12/14/2015 – We Believe Statements
11/9/2015 – Don’t Quit your Daydream
10/12/2015 – 8 Radio Questions & Josef Albers
09/14/2015 – How the Internet Has Changed Us
08/10/2015 – Identity Hooks
07/13/2015 – Dentist Day
06/08/2015 – Dictionary of the Cognoscenti
05/11/2015 – How to Make a Ton of Money in Advertising in 10 Not-Easy Steps
04/13/2015 – The Goettl Flashlight
03/09/2015 – The Story of Mike Rowe
02/09/2015 – The Thunderbolt Kid
01/12/2015 – Reality Hooks
12/08/2014 – La-Z-Boy Copy edits
11/10/2014 – Benefit Stacking
10/13/2014 – Digital Media and Online Video
09/08/2014 – Selling the Story
08/11/2014 – Social Media
07/14/2014 – Perfect Alignment
06/09/2014 – How to Sell Upscale Products and Services
05/12/2014 – Magical Sounds
04/14/2014 – Portals
03/10/2014 – Hidden Compartments
02/10/2014 – The Turtleneck
01/13/2014 – Changing Media Landscape
12/09/2013 – Looking at the Truth
11/11/2013 – Evocative Words
10/14/2013 – How to Write Direct Response Ads
09/09/2013 – Mr. Earl Gray HVAC
08/12/2013 – The Attention Span Myth
07/08/2013 – Featured Items
06/10/2013 – The People of Wal-Mart
05/13/2013 – Writing Classified Ads
04/08/2013 – Calculating the APE
03/11/2013 – How to Buy Word of Mouth
02/11/2013 – Brandable Chunks
01/14/2013 – No More Ad Speak
12/10/2012 – Big Bag of Dried Beans
11/12/2012 – Cirques du Soleil
10/08/2012 – Bad Hair Day
09/10/2012 – Pendulum Preview
08/13/2012 – A 25 Year Secret Revealed
07/09/2012 – The Power of Perspective
06/11/2012 – What’s the Big Idea?
05/14/2012 – The Truth About Advertising
04/09/2012 – Motivational Interviewing
03/12/2012 – Clear Communication
02/13/2012 – Storytelling Part 2
01/09/2012 – Radio Roy
12/12/2011 – How Soon Will Your Ads Start Working?
11/14/2011 – Storytelling
10/10/2011 – A Study of Adventure
09/12/2011 – Style Guides
07/18/2011 – The First
