Author Archives: Sean Taylor

How Long Before My Ads Start Working

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Basics of Storytelling

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The Seven Laws of the Advertising Universe

(Whence Cometh the Power of Ads to Work Magic) An Excerpt from The Wizard of Ads by Roy H. Williams. An Energy of Words has existed since the day He said, “Let there be light.” Learn how to use this energy. You are created in His image. Masses of People are predictable, though an individual &hellip Continue reading »

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Targeting Relational Customers

Thursday 1st, March 2012 Did JCPenney just shoot themselves in the foot? Circling the drain, around and around, waiting for the final gulp to swallow them down. JCPenney has been targeting the Transactional Customer its entire existence. SALE! SALE! SALE! The more they shouted, the more people came. They kept shouting trying to be the &hellip Continue reading »

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How to Sell B2B

Thursday 1st, September 2011 People tend to think, business life and personal life. In reality, we do not become a different creature on our way to work, and then revert back to our normal selves as we return home. We’re the same person 24 hours a day. This was sharply brought to mind as I &hellip Continue reading »

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When Should I Advertise?

Friday 1st, April 2011 The Short answer, Always Be Advertising. Don’t think for one second that going dark will help your business. Stop your message and you’ll lose top of mind awareness. You need to be the company that the customer thinks of first and feels the best about. Standing in the shadows is no &hellip Continue reading »

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Monday Morning Memo

Visit www.MondayMorningMemo.com to sign up for Roy H. Williams weekly newsletter

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Baby Steps

Tuesday 1st, February 2011 What is a gravity well? Think of it like a spiral staircase. One you slowly step down until you reach the ultimate goal. There needs to be many ways to enter the top of the gravity well because there are always many ways to exit. It’s better in the long run &hellip Continue reading »

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Remove the Black

Wednesday 1st, December 2010 “The most valuable of all talents is that of never using two words when one will do.” — Thomas Jefferson Jefferson’s quote has been thrown around quite a bit in academy classes. We use it to describe what we call black words. Black words are the enemy of clarity. Words not &hellip Continue reading »

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Over Exposed

Monday 1st, November 2010 Standing at the urinal, I look down to do my business, only to see the “ACE Mart Restaurant Supply” logo looking back at me. Is there anywhere I can go to escape from advertising? It’s all around you. Every little shirt logo you see, to the car you drive, each screaming &hellip Continue reading »

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