Author Archives: Sean Taylor
The Seven Laws of the Advertising Universe
(Whence Cometh the Power of Ads to Work Magic) An Excerpt from The Wizard of Ads by Roy H. Williams. An Energy of Words has existed since the day He said, “Let there be light.” Learn how to use this energy. You are created in His image. Masses of People are predictable, though an individual &hellip Continue reading
How to Sell B2B
Thursday 1st, September 2011 People tend to think, business life and personal life. In reality, we do not become a different creature on our way to work, and then revert back to our normal selves as we return home. We’re the same person 24 hours a day. This was sharply brought to mind as I &hellip Continue reading
When Should I Advertise?
Friday 1st, April 2011 The Short answer, Always Be Advertising. Don’t think for one second that going dark will help your business. Stop your message and you’ll lose top of mind awareness. You need to be the company that the customer thinks of first and feels the best about. Standing in the shadows is no &hellip Continue reading
Monday Morning Memo
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Baby Steps
Tuesday 1st, February 2011 What is a gravity well? Think of it like a spiral staircase. One you slowly step down until you reach the ultimate goal. There needs to be many ways to enter the top of the gravity well because there are always many ways to exit. It’s better in the long run &hellip Continue reading
Remove the Black
Wednesday 1st, December 2010 “The most valuable of all talents is that of never using two words when one will do.” — Thomas Jefferson Jefferson’s quote has been thrown around quite a bit in academy classes. We use it to describe what we call black words. Black words are the enemy of clarity. Words not &hellip Continue reading
Over Exposed
Monday 1st, November 2010 Standing at the urinal, I look down to do my business, only to see the “ACE Mart Restaurant Supply” logo looking back at me. Is there anywhere I can go to escape from advertising? It’s all around you. Every little shirt logo you see, to the car you drive, each screaming &hellip Continue reading
Portals & The 12 Languages of the Mind
How to Attract and Hold Attention Through Visual Display Sunday 1st, August 2010 Portals help us move from one state of consciousness to another. Portals create intrigue in paintings, photographs, literature and movies. Portals say, “Come on in. Stay awhile.” We’re teaching you about portals because customers prefer to spend their time in places where &hellip Continue reading
