Monday Morning Memo

You and Your Dreams and Schemes

The official wedding count for Chapel Dulcinea in 2013 was 824 weddings. When I talk about the number of weddings performed each year at Chapel Dulcinea I usually say, “more than a thousand,” but it’s not because I’m lying. I’m just telling the truth prematurely. We’ll soon be at 1,000+ per year. I’m certain of &hellip Continue reading »

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Sarah and George Explain Why the World Needs Don Quixote

Sarah says if you rely solely upon reason, your actions will be based upon what you believe to be possible. You’ll not likely attempt the impossible. She goes on to say, “Quixotism is the passionate pursuit of an ideal which may not be attainable. It is the belief that an individual can alter reality and &hellip Continue reading »

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Will You Please Bring It Into Existence?

You have within you an idea, a possibility, a thought that has never quite gone away. You tell yourself it’s a childish fantasy. Perhaps it is. And that’s precisely why you should rescue it from the shivering shadows. Let your child live in the light. You’re strong enough now to watch over it and protect &hellip Continue reading »

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Start Begins with Star

This ocean adventure called life is most easily navigated when we have a guiding light. The winds and waves of circumstance push at all of us. 1. We can passively go with the flow. 2. We can choose the badge of the victim. 3. We can loose ourselves in pleasure. 4. We can harness the &hellip Continue reading »

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My Thanksgiving Thoughts, For Friends Only

Fifty-one times a year I write things I believe you’ll find to be useful. Once a year I turn the mirror toward myself. This is that time. I hope you don’t mind. I’ve enjoyed 8 distinct advantages in life for which I can take no credit. I am thankful for 6 of these advantages, but &hellip Continue reading »

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PowerNaming

Evocative Words Work Wonders Give a mundane product an evocative name and you will dramatically increase its appeal. Humans are uniquely gifted to attach complex meanings to sounds. Some of these sounds are musical; pitch, key, tempo, rhythm, interval and contour. But much more specific in their meanings are phonemes, the building blocks of words. &hellip Continue reading »

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Does Your Ad Contain Medicine for What Ails Your Customer?

A spoonful of Entertainment helps the medicine go down, medicine go dowwwwn, medicine go down. The public will give you their time if you offer them entertainment. They will give you their money if you offer them hope. But don’t ever call it hope. Don’t accuse your customer of being hopeless. Just let them know &hellip Continue reading »

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Why You Should Learn to Write

The following press release will soon be received by the media in Midland, Texas. Diamonds to be Cut in Midland (MIDLAND, TEXAS – October 29, 2013) [Name of Diamond Cutter] is coming to Midland to cut diamonds on Saturday, November 16th and the public is invited. “It’s one of the Christmas gifts we’re giving the &hellip Continue reading »

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The Follow-Your-Passion Myth

One of the books I’ll write someday is a collection of true stories gathered from extremely successful people. My business as an advertising consultant and seminar speaker has put me face-to-face with many of the brightest stars in the entrepreneurial sky. And rarely do I miss the opportunity to ask them, “Can you recall that &hellip Continue reading »

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Beauty of the Unfired Gun

The Silent Rifle as a 3rd Gravitating Body “Dangling like this from his leg, his upside-down perspective made him giddy. If this were to be his last moment he would die happy, but it would not. Instead, he’d soon be singing karaoke with a group of Korean tourists. But first, the roller coaster.” – Christina &hellip Continue reading »

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