Posts Tagged With: wizard-academy

One of my great joys is to monitor the online discussions between Wizard Academy graduates. From astrophysics to advertising to albino monkeys, you never know what question will be posed by one to be pondered by all. Recently, Lisa Davis stepped sideways from a discussion about Business Problem Topology to blurt out, “Is Happiness a &hellip Continue reading »

Do you remember the birth of the beagle in June, 2001*?. In much the same way that Fraser began as Diane’s boyfriend in a single episode of Cheers and then went on to become a regular and then to have a show of his own, the happy little beagle has emerged from a single Monday &hellip Continue reading »

It was during the Business Topology module of the Magical Worlds curriculum that John Quarto-vonTivadar raised his shy hand and quietly asked, “Have you ever studied TRIZ?” Seeing the blank look on my face, John knew instantly that he might as well have asked, “How much should a hamster weigh?” “No, John, I’ve never even &hellip Continue reading »

You need some new ideas because the old ones aren’t working. The time has come to reinvent your product and your company, maybe even yourself. But the only framework within which you can visualize a new system is the old system. Like a dog chasing its tail, you keep coming back to the same old &hellip Continue reading »

Branding has dominated the landscape of corporate America in recent years, but the best business minds in America predict that we’ll soon be hearing that term with steadily decreasing frequency. According to analysts Joe Romano (Scull and Co.) and Eric Rhoads (Radio Ink) and Shuki Lapid (Yehuda,) CRM is the new business focus most likely &hellip Continue reading »

The student became the teacher last week when Wizard Academy graduate Bill Bergh taught me something that I had never previously realized, even though Dr. Nick Grant had explained it to me at least half a dozen times. It was one of those times when you slap yourself on the forehead and ask, “Why did &hellip Continue reading »

The left brain is your link to this physical world and the right brain is your link to the spiritual. It’s all very simple, really. It’s just a question of body and soul. Sight, sound, touch and muscular control are housed in the brain’s left hemisphere and provide your soul’s connection to physical reality. Language &hellip Continue reading »

Heads look down and hands begin to write every time I say it in a public seminar, so I always give people time to write it down. It’s one of those things that’s so obviously true that people are surprised they never thought of it on their own. “Bad advertising is about you, your company, &hellip Continue reading »