Search Results for: transactional relational
2. Why Shorter is Better – Ad Writing 101
*Video: wizard Copyright © 2008 by Roy H. Williams. All Rights Reserved. 1. How to Find the Right Idea 15:07 min 2. Why Shorter is Better 10:40 min 3. Transactional Ad Writing 10:34 min 4. Relational Ad Writing 11:56 min 5. Where to Begin 14:59 min 6. How to End 18:55 min 7. What to &hellip Continue reading
1. How to Find the Right Idea – Ad Writing 101
*Video: wizard Copyright © 2008 by Roy H. Williams. All Rights Reserved. 1. How to Find the Right Idea 15:07 min 2. Why Shorter is Better 10:40 min 3. Transactional Ad Writing 10:34 min 4. Relational Ad Writing 11:56 min 5. Where to Begin 14:59 min 6. How to End 18:55 min 7. What to &hellip Continue reading
11. Nitroglycerine – Ad Writing 101
*Video: wizard Copyright © 2008 by Roy H. Williams. All Rights Reserved. 1. How to Find the Right Idea 15:07 min 2. Why Shorter is Better 10:40 min 3. Transactional Ad Writing 10:34 min 4. Relational Ad Writing 11:56 min 5. Where to Begin 14:59 min 6. How to End 18:55 min 7. What to &hellip Continue reading
12. How to Keep Clients Sold – Ad Writing 101
*Video: wizard Copyright © 2008 by Roy H. Williams. All Rights Reserved. 1. How to Find the Right Idea 15:07 min 2. Why Shorter is Better 10:40 min 3. Transactional Ad Writing 10:34 min 4. Relational Ad Writing 11:56 min 5. Where to Begin 14:59 min 6. How to End 18:55 min 7. What to &hellip Continue reading
Ad Writing 101
1. How to Find the Right Idea 15:07 min 2. Why Shorter is Better 10:40 min 3. Transactional Ad Writing 10:34 min 4. Relational Ad Writing 11:56 min 5. Where to Begin 14:59 min 6. How to End 18:55 min 7. What to Leave Out 11:20 min 8. Keeping Their Attention 11:51 min 9. How &hellip Continue reading
Differentiate or Conform?
The Monday Morning Memo for July 4, 2011 Chronic problems in business are usually the result of binary thinking. “It’s either this way or that way. It can’t be both.” Strangely, the answer is almost always “both.” “Should I try to attract the price-driven (transactional) customer, or should I go for the (relational) customer who &hellip Continue reading
How to Book Roy
Once introduced as “the most magnetic and mesmerizing speaker in the world today,” the Wizard has been trying to live up to those words ever since. Most attendees agree that his action-packed seminar, “Advertising in America: What Works, What Doesn’t and Why” is perhaps the most entertaining and enlightening 3 hours they have ever experienced. &hellip Continue reading
CRM the Next Big Thing
Branding has dominated the landscape of corporate America in recent years, but the best business minds in America predict that we’ll soon be hearing that term with steadily decreasing frequency. According to analysts Joe Romano (Scull and Co.) and Eric Rhoads (Radio Ink) and Shuki Lapid (Yehuda,) CRM is the new business focus most likely &hellip Continue reading
Two Kinds of Customers
The student became the teacher last week when Wizard Academy graduate Bill Bergh taught me something that I had never previously realized, even though Dr. Nick Grant had explained it to me at least half a dozen times. It was one of those times when you slap yourself on the forehead and ask, “Why did &hellip Continue reading
