Author Archives: Leeroy Jenkins
I Own the World's Most Expensive Refrigerator
It’s Not the Size, but the Unexpectedness that Counts Intellectually, I understand that it’s the most overpriced refrigerator on earth. But emotionally I’m really kind of proud of it. I’m of two minds. My left brain says, “You’re an idiot.” But my right brain says, “Very few people have one of these.” Sure, I’ve got &hellip Continue reading
Sales People and Ad Writers
Are They Really Two Different People? I’ve always been a little nonplussed by those who imagine a distinction between sales people and ad writers. Are you in sales? Imagine making a sales presentation, in writing, to a person you’ve never met and know very little about. You could do it, right? Congratulations. You just wrote &hellip Continue reading
Will the Real Newsweek Please Stand Up?
Why Didn’t We Get the Same Cover as Everyone Else? Newsweek, October 2, 2006. While the rest of the world was staring at a cover story about how America isn’t doing so well in Iraq, you and I were greeted with a warm and fuzzy cover story about a female photographer called “My Life in &hellip Continue reading
Where Does Marketing End and Corporate Culture Begin?
There Can Be More Than One Reason for Success. Richard Pachter of Miami Herald fame has posted an interesting review of the new book, Tribal Knowledge: Business Brewed from the Grounds of Starbucks Corporate Culture by John Moore. 264 pages. $22.95. Says Pachter, “Branding is essential but ill-understood. Managers mumble mantras to their minions about &hellip Continue reading
You've Heard of the "Type A" Personality
We hear about “Type A” people all the time. But no one ever talks about personality Types B, C and D, so I went looking for the answer. Here’s what I found. The “A” personality is usually very independent, direct and to the point. The “B” type loves to party, travel and be part of &hellip Continue reading
Who Are We Becoming?
58 percent of today’s America never reads another book after graduating high school. 30 percent of today’s America doesn’t finish high school at all. Football coaches are the most highly paid people in public education. Am I the only one worried about this? American publishers know that business books must be written at an 8th &hellip Continue reading