Author Archives: Jane Fraser

Posted by Barry Silversteinon December 3, 2009 07:07 PM An article from Brandchanel.com It all started with a phone call Jack Dorsey received from a friend, a small business owner frustrated because he couldn’t easily accept a credit card payment from a customer. Dorsey is not one to let opportunities pass him by. The co-founder &hellip Continue reading »

Web Viewership Measurement on the Horizon Nielsen Speeding Up Single-Source Measurement Plan Will fold Web viewing into TV sample by August 2010 By Claire Atkinson — Broadcasting & Cable, 12/1/2009 5:33:46 PM Nielsen is fast-forwarding its plan to monitor viewers’ Web habits in order to help clients understand, among other things, whether their advertising or &hellip Continue reading »