Session 1 – 49:16 min
What is Selling?
The Three Worlds of Business
The Uncovery Part I – The Sword in the Stone
The Uncovery Part II – How Long is the Time Horizon
The Uncovery Part III – Targeting Relationally or Transactionally
Session 2 – 64:11 min
The Uncovery Part IV – Business Topology
The Uncovery Part V – The Message
How to Calculate an Ad Budget
Session 3 – 58:18 min
The APE
Neurology 101
Depths of Memory
Branding
Session 4 – 45:34 min
Foolish Things We Believe
To “E” or not to “E,” with Jeffrey Eisenberg
Bonus Sessions:
1. How to Become a Millionaire – 2:59min
2. Unleveraged Assets – 10:28min
3. Internet or Yellow Pages – 7:54min
4. Give it away, for FREE! – 4:23min
5. Market Potential – 1:52min
6. Weak Planning – 58sec
7. David Freeman – 8:00min
8. Sell the Customer What They Want – 5:44min
9. Mac or PC – 5:51min
