How Will You Measure Success?

Posted by on August 21, 2013

A Monday Morning Memo for the Clients and Friends of The Wizard of Ads

Like messages in bottles, we live our lives riding the waves of circumstance. Tossed this way and that by unexpected developments, our secret hope is to be plucked from the ocean by a strong and purposeful hand. Discovered.

Human beings have a need to “belong.” They need a purpose, a direction, a plan. But these are treasures that few drifting bottles can boast. Most simply “go with the flow” and have no answer when asked how they will measure success.

What will be your message to the world? What fingerprint will you leave on it when you’re gone? What is your “someday” goal? Do you have a North Star, a guiding hope that helps you choose the correct way at each turning? Or have you fallen into the glassy-eyed stupor of living “one day at a time?”

Success cannot be measured in dollars. Neither can it be measured in health or longevity of life. To say that your goal is “happiness” is far too vague an answer. So how will you measure success? How will you recognize it when it arrives?

YouÕve always known that you can be, and do, whatever you really want. Sadly, very few people know what they want.

Do you?

Roy H. Williams

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Finally!… Those who have attended my seminars will recall that I strongly recommend that you invest two minutes a day reading a well-written poem. (No other investment of time will do more to add color and electricity to your words and enhance your powers of persuasion.) Believe it or not, I recently stumbled across the perfect book to help you do this. A Poem a Day is a book of 365 poems with one assigned to each day of the year. Well written poems from all the best writers in history. Edited by Karen McCosker and Nicolas Albery. Available in most bookstores and at

Wizard Academy is coming in June. Interactive format, widely applicable training, a life-changing experience at our facilities in Austin. No more than 12 students per graduating class. Call Pennie for more details at (512) 295-5700, Fax her at (512) 295-5701, or email .

On the nightstand: The Fellowship of the Ring by J.R.R. Tolkien. Every 5 or 6 years I read again the tale of Bilbo, Frodo, Gandalf, Aragorn and the rest, and I love it every time. Ever read it?

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