Accidental Magic

Posted by on August 19, 2013

WARNING – Today’s Memo could easily be perceived as an ad for Wizard Academy. (If you are of a cynical or suspicious nature, please do not read today’s MMMemo.)

July 3, 2000 – To the friends who have called, faxed and emailed to ask about the success of last week’s inaugural Wizard Academy, I’m thrilled to announce that it greatly exceeded everyone’s expectations, even my own. On the afternoon of the final day when consulting psychologist Dr. Nick Grant arrived to teach a special bonus session, he said, “I spoke to Chris as I came in and that boy is in a positive trance!” I replied, “Yeah Nick, he’s been laying awake at night worried about whether we were going to able to deliver what I was promising everyone. Wait till you meet the students. They’re even more jazzed than he is.”

Chris had been nervous because in creating the curriculum for the academy, I elected not to include anything that I had already covered in my books or audio or video training series, or which had ever been taught in any previous seminar. He was concerned that we were charging quite a lot of money for a curriculum which was entirely “untested.”

I’m pleased to report that Chris is now walking on clouds and that Pennie and I are right alongside him. More importantly, each of our 12 graduates left Austin walking on clouds as well. It’s going to be fun to see how each of them rocks their competitors over the next few months.

Overall, the academy experience was a lot like summer camp: Everyone was startled by the depth of the water, but pleasantly surprised by how well they could swim in it. I also saw new friendships develop that I believe will endure for a lifetime. Here’s a few snapshots:

Tuesday Evening: Students and staff had a rollicking good time stuffing themselves with barbecue and beer at the legendary “Salt Lick” in Driftwood, Texas, about 10 miles from our facilities.

Wednesday Morning- A quick review of brain functions, immediately followed by a dive into the deep end of the pool: “Business Topology: How to Uncover a Revolutionary, Low-Risk Innovation Model for Any Business.” (This is the stuff that has our publisher all worked up. Ray says that a book on Business Topology would electrify America’s business community, but I’m not sure that I want to write it. If everyone were using Business Topology, it would no longer provide a dramatic advantage.) Afternoon – Frosting and Seussing. This is when the students began to realize just how much fun they were in for.

Thursday Morning – “Being Monet.” Eyebrows beginning to shoot up everywhere. Afternoon: “Being Robert Frank,” followed by work assignments and a review of WizardSwords. Students’ eyebrows now completely out of control. It was beginning to occur to everyone just how big an advantage they were going to have when they returned home.

Friday Morning – Evaluation of work assignments, followed by “Practical Applications of Chaos Theory.” By far my most powerful stuff. One of the students commented that he felt like he “had just been handed a loaded gun. It’s more than a little bit scary.” Afternoon – A surprise bonus session with Dr. Nick Grant, followed by the graduation and awards ceremony.

Should you attend an upcoming Wizard Academy? Absolutely. If you’d like to ask the first graduating class if they thought it was “worth the money,” you can wait a few days until our webmaster has our newest website online,, and then email each of them, or you can get the jump on everyone by calling Pennie today at (800) 425-4769. Or email her at

Roy H Williams

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On the Nightstand: The Language Instinct by Steven Pinker, director of the Center for Cognitive Neuroscience at MIT. Also, for lighter reading, the unabridged Diary of Anne Frank.

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