Danger! Danger! This is Religious…
If you’ve never heard an African-American minister riff, you owe it to yourself to watch and listen to this way-cool 3-minute video.
Believe it or not, what you’re about to hear was almost certainly unscripted. The best evidence of this is the moment – about halfway through the piece – when Lockridge stumbles and says “You can’t get him off of your hand.” A person scripting a message would never write that line.
Masterful use of alliteration and meter make this message musical.
Liquid literature, magnetic music and awesome ads use alliteration and meter as well. Do you know how?
S.M. Lockridge was the minister at Calvary Baptist Church in San Diego from 1953 to 1993. “That’s My King” was delivered there in 1976. Lockridge died in 2000.