Symphony Orchestra, meet Video Game
The hottest ticket in North America is Video Games Live, an old-school symphony orchestra playing all the theme songs of today’s biggest video games. This is real symphony, as real as it gets.
“If symphony music is dying (and it was,) because too few people can appreciate Bach and Beethoven and Mozart, then let’s play the music they love.”
Symphony reinvented itself for a new generation and is now gaining Herculean strength by the hour. Might your business need to reinvent itself, too?