The Ticket Too Hot to Touch

Posted by on October 4, 2006

Symphony Orchestra, meet Video Game

The hottest ticket in North America is Video Games Live, an old-school symphony orchestra playing all the theme songs of today’s biggest video games. This is real symphony, as real as it gets.

“If symphony music is dying (and it was,) because too few people can appreciate Bach and Beethoven and Mozart, then let’s play the music they love.”

Genius. Pure strategic genius. Watch the 3-minute video or go to the website of VideoGamesLive and read all about it.

Symphony reinvented itself for a new generation and is now gaining Herculean strength by the hour. Might your business need to reinvent itself, too?

Leave a Reply