How it is different from Reach and Frequency.
Copyright © 2005 by Roy H. Williams. All Rights Reserved.
Short-term or Long? – 2:17 min
What is Branding? – 2:46 min
Speaking to the Left Brain – 2:42 min
Intellect vs. Emotion – 2:04 min
Speaking to the Right Brain – 4:25 min
Surprising Broca – 5:32 min
Category Dominance – 1:27 min
Three Kinds of People – 2:37 min
Four Kinds of Thought – 2:51 min
Share of Voice – 1:06 min
Impact Quotient – 1:44 min
Share of Mind – 2:53 min
Advertising Performance Equation – 2:44 min
Personal Experience Factor – 4:23 min
Market Potential – 2:04 min
