Copyright © 1999 by Roy H. Williams. All Rights Reserved.
1. Side Door into the Brain 21:55 min
2. What is Branding, Really? 18:38 min
3. 6 Tugs of War 65:38 min
4. Philosophy of Ad Writing 26:57 min
5. Ad Writers 7 Choices 26:33 min
6. Beginnings and Endings/Nitro 9:39 min
7. Sacred Cows/ The APE 20:18 min
8. 3 Worlds of Business 11:51 min
9. 12 Most Common Mistakes 50:44 min
10. Calculating the Ad Budget 11:06 min
11. Advanced Ad Writing 13:00 min
