Training Videos

Most Common Mistakes in Advertising

by Roy H. Williams
UPC: 883887000031
Produced 1999 by Wizard Academy Press
38 minutes
So your advertising doesn’t work like it should. You’re not alone!

Best-selling author Roy H. Williams has identified the most common mistakes that advertisers make over and over again:

1. The desire for instant gratification
2. Trying to reach more people than the budget will allow
3. Assuming the business owner knows best
4. Unsubstantiated claims
5. Improper use of passive media
6. Creating ads instead of campaigns
7. Obedience to unwritten rules
8. Late-week schedules
9. Overconfidence in qualitative targeting
10. Event-driven marketing
11. Great production without great copy
12. Confusing response with results

Learn why your ads aren’t working. You’ll get better results.

Most Common Mistakes in Advertising

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The Wizard of Ads Academy

by Roy H. Williams
Produced in 1999
11 Video Series

This Video Series was original created in 1999 for the promotion of Roy’s second book Secret Formulas of the Wizard of Ads. It was sent out to over 1500 radio stations in the US and Canada.

Unless you still have the old VHS series this is the only place you’ll be able to view these videos.