1. How to Find the Right Idea 15:07 min
2. Why Shorter is Better 10:40 min
3. Transactional Ad Writing 10:34 min
4. Relational Ad Writing 11:56 min
5. Where to Begin 14:59 min
6. How to End 18:55 min
7. What to Leave Out 11:20 min
8. Keeping Their Attention 11:51 min
9. How to Make a Customer Mention your Ad 14:58 min
10. Slogans, Taglines and Positioning Statements 10:40 min
11. Nitroglycerine 13:56 min
12. How to Keep Clients Sold 8:56 min
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Ad Writing 101 is an online course taught by Roy H. Williams in a series of 12 streaming video sessions of approximately 9 to 12 minutes each.
