Daily Archives: April 9, 2012

[audio:http://goodies.wizardacademypress.com/MMM120409-HeightOfBrand.mp3] How tall is your brand? As long as we’re on the subject of brand identity and reputation, how are brands created in the first place? Is a brand merely the sum total of all the things a company says about itself? Of course not. Ads do, of course, play a big part in branding. &hellip Continue reading »